The city of Abitare In and the oceans of 4Ocean. Sharing the same vision for a common good

We have a large common home: the planet. On this planet, we human beings are the protagonists of continuous growth, numerical and evolutionary, in constant relation with the natural world, too often invaded and occupied without a true balance between the parties. In recent decades, our way of life has brought out a situation of conflict between man and nature that threatens our future and of future generations more and more.

The research shows alarming data in this regard, such as:

  • the 26% reduction of drinking water available for each human being;
  • the 29% reduction of the global fauna;
  • the 75% increase in the number of “dead zones” in the oceans;
  • the loss of almost 300 million hectares of forest for agricultural purposes;
  • the increase of 35% of the earth population (and consequent emissions of pollutants)

These data encourage us to reflect on the fact that sustainability and economic growth can no longer be opposed, but rather join in a single way of seeing and conceiving the future.

Abitare Believes strongly in an ethical and sustainable attitude, which adopts in the development of its projects, and supports initiatives that share the beneficial intent in favor of the community as the case of 4Ocean, particularly active in the protection of the oceans.

We build to regenerate the city

Why do we have to take care of our cities?

29% of the globe’s surface is composed of the emerged land. The cities assume the main role of centers of economic and social development as well as of innovation and evolution: just think of the opportunities for improvement offered in terms of wealth and wellbeing, culture and health care, social inclusion and participation in the community.

Milano - zona BreraIn the nineteenth century the world’s population living in cities was 3% of the global population. In the following century, it rose to 14%, while today we have exceeded 50%. According to the latest estimates, by 2050 this share will reach 60%. Beyond this, 60% of global GDP is produced by the 600 major cities of the world, which in turn represent only 1.2% of all existing cities.

With these considerations, the need for special attention to be dedicated to the development of cities is evident: they represent our most powerful growth engines and consequently have important responsibilities in dealing with issues and challenges related to nature and the environment in general. .

The strong exponential growth to which cities have been subject in recent years, both in terms of industrialization and urbanization, has had a great impact not only on the urban structure but also on people’s life and daily life.

A clear example of this is the consumption of agricultural and green land to make way for new buildings, causing depletion and a decrease in green areas in our cities. To date, Milan has only 12.9% of the area used for green areas (Oslo, for example, reaches 68%) and 160 abandoned areas scattered throughout the urban territory: it is precisely on this issue that today the challenge becomes more intense.

Disused areas are typically industrial areas or destined to the tertiary sector no longer used, very often in a state of neglect, decadent or in ruins, whose recovery represents an activity not only of public utility but also of general interest.

The Abitare In model focuses on the rebirth of these “socially forgotten” areas that are located in semi-central parts of the Milanese urban landscape: it aims to realize new and innovative residential projects that improve the quality of life of citizens and that integrate with the neighbourhood, placing great attention on the consumption of soil and safeguarding the landscape. Today Abitare In is in possession of over 58,000 square meters out of which over 68% is expected to be transformed into green areas. For the company, in fact, the theme of sustainability is essential, understood not only as respect for the environment but also as a profound attention to the economy and the well-being of customers and people.

Abitare in Maggiolina project

The strong demand for new housing and the respective growth of the residential market (+ 4.7% in 2018) combined with urban developments in recent years have made Milan the most important center of the Italian economy, attracting people and investments also and above all International.

Abitare In aims to satisfy this market demand by developing residential projects that meet the needs of families. The apartment portfolio, which today is about 1,300 units, is destined to grow significantly due to an urban design that integrates with the urban context of the different neighborhoods and that offers a new contribution of green spaces.

Through our model, we take care of our city by building to regenerate and offering the opportunity for young families to live in a new and sustainable context, which reflects the needs of integrating into a modern urban context.

Abitare In supports 4Ocean

Abitare In, a leading company in the residential sector in Milan, supports 4Ocean as a partner, sharing the same ethical and sustainable vision of an activity with a strong social contribution for a collective well-being. present and future.

Abitare In sostiene 4OceanWhy do we have to protect the oceans?

The contribution that the oceans make to the survival of the human being is incalculable: from nourishment to natural beauty to the economy.

The oceans occupy about 71% of the Earth’s surface, playing a vital role for the entire ecosystem as:

  • 70% of the oxygen we breathe is produced from marine plants;
  • 97% of global water supply is contained in the oceans
  • 30% of the CO2 emissions produced by humans are absorbed by the oceans.

For this reason, it is important to feel the duty to take care of the seas, to protect them and preserve them over time.

The initiative of 4Ocean is working in this direction, an activity that undertakes to clean the oceans of the whole world from floating waste and stranded along the beaches.

The story of this movement begins when the two young founders, Andrew and Alex, make a trip to Bali, Indonesia, to surf, actually changing their lives.

They were in fact traumatized by the amount of plastic present in the water and on the beaches, they confronted the local fishermen, whose boats were literally pushed through heaps of garbage of various kinds.

This dramatic scenario has worsened in recent decades, due to harmful human activity, which has dumped tons of generic waste into the waters of the world.

The most serious causes of pollution are mainly due to: industrial toxic waste, oil leaks and the abandonment of various garbage. In general, it has been found that in the most polluted places in the ocean the amount of plastic exceeds 6 times that of the plankton present in the waters themselves.

Waste represents a serious threat to both the environment and human livelihoods and the data on ocean pollution are terribly alarming, demonstrating how we are now on the brink of disaster:

  • In 2007, 2.12 million tons of waste were discharged into the seas and oceans around the world;
  • In 2010, 215 thousand tons of plastic were collected in those same waters;
  • In 2014, approximately 5,000 square (marine) miles of the Gulf of Mexico were almost lifeless due to pollution;
  • Today there are almost 405 “dead zones” in the world where life is close to zero due to ocean acidification;

With these data and taken from the awareness and desire to help protect the oceans, Andrew and Alex had the idea to exploit fishermen’s nets no longer to fish but to collect the large amounts of trash present. It was therefore a matter of transforming the fishing activity, seriously threatened by global pollution, into a profitable waste recovery business that could finance the cleaning of the seas.

Alex and Andrew, 4Ocean founders

With this intent, the 4Ocean bracelet was born: made from 100% recycled materials, its purchase finances the removal of 0.5 kg of rubbish from the oceans and the coasts.

In less than 2 years, 4Ocean has removed more than 1,053 tons of garbage, defining an ethical and sustainable business model through which everyone can offer their participation in the cause.

ocean plastic recovery

Each of us has the task of reflecting on how we can contribute to the preservation of the oceans.

Abitare In has chosen to support 4Ocean.

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